Our work

What we've delivered.

Selected engagements across project management, product strategy, AI and agile delivery. Client details are kept confidential.

Delivered on time and on budget, with no critical risks realizedCross-functional project, multiple stakeholder groups MVP scope locked before a line of code was writtenE-commerce startup, founding vision to buildable product 50+ articles to sustain organic growth and new model launchesSEO and content for a global automaker

Project Management

End-to-End Project Delivery

Cross-functional project leadership from scoping through delivery.

On time
Delivered to original schedule
On budget
Within approved scope and budget
0
Critical risks realized
100%
Objectives achieved

Led a complex, cross-functional initiative from initial discovery through final delivery, spanning business, technology and operations groups with competing priorities and different definitions of success. As the central point of accountability from day one, we owned scope definition, resource planning, risk management, vendor coordination and executive communication, delivering all primary objectives on schedule and within approved budget.

The challenge

  • Multiple stakeholder groups with competing priorities and no unified project vision
  • Undefined scope at project initiation, with pressure to begin delivery immediately
  • Cross-functional dependencies between teams on different timelines
  • Emerging risks and issues requiring rapid escalation and decision-making
  • Executive visibility requirements demanding consistent, accurate status reporting
  • Mid-project priority shifts requiring formal change control and replanning

Approach

  1. Initiation & scopingStakeholder workshops to align on objectives, success criteria and boundaries, producing a project charter signed off by all key sponsors.
  2. Planning & schedulingA detailed plan mapping milestones, dependencies, resources and critical path, with a baseline for tracking schedule and budget.
  3. Risk & issue managementA live risk register with probability and impact assessments and documented mitigations. Risks were escalated proactively.
  4. Delivery executionCross-functional workstreams coordinated with a hybrid method: structured phase gates with agile sprint cycles for development and testing.
  5. CommunicationWeekly status reports and bi-weekly steering committee presentations, with a single source of truth for project health, RAG status and actions.
  6. Change controlScope changes assessed for impact, approved, and planned before being absorbed into delivery.

Product Strategy

E-Commerce MVP Definition

Taking an early-stage startup from founding vision to a buildable product.

2
User personas defined
MVP
Scope locked before dev start
3
Discovery workshops led
100%
Backlog ready for sprint 1

Partnered with an early-stage startup to define the MVP for a consumer e-commerce portal where users list items for sale and set up personalized storefronts. We led discovery workshops to align founders on scope, user needs and business goals before any code was written, and turned a broad vision into a prioritized, buildable MVP within budget, timeline and a lean team.

The challenge

  • A strong vision but no structured product definition or delivery framework
  • Feature ideas expanding faster than resources could support
  • Two distinct user journeys: buyers and sellers
  • Limited runway: the MVP had to be lean without losing core value
  • No backlog, roadmap or documented requirements to hand to developers
  • Founders with different priorities and assumptions

Approach

  1. Discovery & alignmentStructured workshops with the founding team to surface assumptions, define target users and agree on the core problem.
  2. User journey mappingEnd-to-end journeys for buyer and seller personas, identifying touchpoints, pain points and must-have interactions.
  3. MVP scoping & prioritizationAn impact-versus-effort exercise separating must-have MVP features from future phases, to protect launch scope.
  4. Story mapping & backlogA full story map and sprint-ready backlog: epics, user stories and acceptance criteria written to definition of ready.
  5. Wireframing & UX flowWireframes for item listing, storefront setup and buyer browsing, so the team could pressure-test flows before development.
  6. Roadmap & handoffA phased roadmap showing MVP scope and post-launch priorities, with full handoff documentation to onboard developers.

Product Ownership + AI

AI-Augmented Product Ownership

Integrating AI into UX research, prototyping and product owner tooling.

60%
Faster discovery cycle
5+
AI workflows deployed
1
Custom product owner tool built
3x
Prototype iteration speed

Serving as Product Owner for a digital product team, we introduced AI into core workflows that had been manual and time-consuming: conducting and synthesizing user research, generating and iterating on wireframes and prototypes, and speeding the path from discovery to delivery. We also built a custom AI-powered tool, using the Claude API, that centralizes backlog management, sprint planning support and stakeholder communication.

Approach

  1. User research & synthesisAI used to analyze interview transcripts, find themes and produce structured insight reports, compressing multi-day synthesis into hours.
  2. UX wireframes & prototypingAI used to generate low and mid-fidelity wireframe concepts from feature descriptions, for faster stakeholder feedback.
  3. Custom product owner toolA working tool built on the Claude API for backlog management, story writing, sprint planning and status reporting in one place.
  4. Backlog & story generationAI-assisted prompting to draft user stories, acceptance criteria and edge cases from discovery notes, speeding sprint readiness.

Deliverables

  • AI-assisted research synthesis framework and prompt library
  • Wireframes and prototypes generated and refined with AI tools
  • Custom product owner tool built with the Claude API (React and Node.js)
  • Backlog structured from AI-driven discovery insights
  • Sprint planning templates powered by AI drafting
  • Documentation of the AI-augmented workflow for team reuse

Agile Coaching

Agile Transformation

Bringing structure, velocity and visibility to a reactive delivery team.

40%
Reduction in scope creep
3 wks
To first full sprint
100%
Stakeholder visibility
4
Sprints coached

A cross-functional product and technology team had no defined delivery framework: no sprint structure, inconsistent ownership and recurring scope creep that eroded stakeholder confidence. We led a phased adoption of agile practices tailored to the team's context, tools and maturity, spanning assessment, design, implementation and coaching, and leaving a sustainable, self-managed practice.

The challenge

  • No consistent sprint cadence or delivery rhythm
  • Unclear ownership of backlog and prioritization
  • Stakeholders lacked visibility into project status
  • A team reacting to ad-hoc requests with no change control
  • Low morale from repeated missed commitments

Approach

  1. AssessA current-state process assessment and stakeholder interviews.
  2. DesignA phased agile adoption roadmap matched to team capacity.
  3. ConfigureJira set up with custom workflows, boards and automation rules.
  4. Introduce ceremoniesSprint planning, daily standups, reviews and retrospectives.
  5. ReportA stakeholder reporting cadence with visual dashboards.
  6. CoachOngoing coaching and facilitation through the first four sprints.

Deliverables

  • Current-state assessment report with gap analysis and recommendations
  • Customized agile playbook for the team's context and methodology
  • Jira board configuration with workflow automation and custom fields
  • Sprint ceremony facilitation guides and recurring calendar
  • Stakeholder reporting dashboard and status report template
  • Team training sessions and coaching through the initial sprints

Digital Marketing

SEO & Content for an International Automaker

Search and article content to sustain organic growth and support new model launches.

50+
Articles written

Provided SEO and article creation for a major international automaker. The aim was twofold: keep organic search growth going, and make sure new vehicle model launches were supported with content that could be found.

The goal

  • Sustain organic search growth over time
  • Support each new model launch with search-optimized content

Approach

  1. SEOSearch engine optimization to protect and grow organic visibility.
  2. Article creationOriginal articles written to support organic growth and new model launches.
  3. Team modelA mixed team of outsourced specialists and the client's own employees.
  4. ToolsAhrefs, Semrush and Google Search Console.

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